Organic search is like raising a crop. The initial planting of the seeds requires countless man hours, but in time, you grow enough bounty to feed a town. With proper maintenance, you can harvest for many years to come. Organic search traffic is our favorite marketing channel, because it yields the highest backend lead to student conversion of any traffic we’ve tested. Our main focus is to quietly and thoroughly dominate long tail terms. This strategy aims to obtain placement in all the places that you currently have no exposure.

These days people are typing in longer and longer search terms in order to pin point the exact web page they’re after. Long gone are the days where intelligent people searched for general terms like “colleges”. Instead, the more serious visitors are searching for terms like “top accounting colleges in Seattle, Washington”.

Having realized this, we’ve become all about SEO and long tail terms. Our approach is to create niche sites that target thousands of variations of non-crowded, yet highly targeted search terms.

CAST A WIDE NET

Once we identify a niche website to build, we build as many relevant pages around the subject as possible. The idea is to garner every, and all, possible visitors for each web site, not just the ones searching verbatim for your product or service.

SORT THROUGH THE CATCH

Then we use web analytics to determine which terms are turning into conversions.

KEEP THE WINNERS

Once we know which terms are the best, we target all variations of those terms – forward, backward, singular, plural, misspelled, and mistyped to obtain unparalleled coverage on the suites of keywords.